Welcome to Living Off AI

Build your own AI second brain — for your business and your life.

A few ground rules

• 1Confidentiality. What's shared here stays here — honest about wins and losses.
• 2We record the first part. Teaching + check-ins are recorded so anyone who misses can catch up. The Q&A — the second part — stays off the record.
• 3No one gets left behind. We keep moving forward — and Gianluca and I help you individually, so you never stay stuck.
• 4Your own project. Each of you builds your thing — not a copy of mine.
• 5Show up. Momentum comes from seeing each other move.
• 6Accountability. Each week you post what you're working on — so the group can see it and give you feedback.

Who we are

Egils — host.
Living on his own AI second brain for years. The method & the "why".
in/egilsboitmanis ↗

Gianluca — host.
Build-your-own, vendor-lock-free. The tech & the "how".
in/giuliani-gianluca ↗

The shift is happening — fast

Search interest, last ~2 years (Google Trends). And AI can finally do the work — organize your notes & screenshots, draft emails, set your calendar, prep your meetings. Not just chat.

We're at the "1997" of AI. Build the infrastructure you own now — before the platforms own your context.

Not just an AI assistant — whatever role you need

One system, many roles — because it knows your whole world.

Three layers around one core you own: Memory (what it knows) · Skills (what it does) · Connections (what it's plugged into) — growing outward over time.

Three layers — you pick each one

Simplest start: your computer + Claude + Obsidian.

Or mix several at once. Claude & ChatGPT (via OAuth) have guardrails on what they'll do; Grok is more open. No wrong choice — we help you pick. You don't decide today.

Your AI assistant — built around you

Nobody builds the exact same thing. You build for your reality:

• ▹For one — calls & CRM: who said what, follow-ups, relationships.
• ▹For another — marketing: content, campaigns, in your voice.
• ▹For another — something else entirely: your bottleneck, your edge.

Same foundation. Your use-case.

You're closer to the top than you think

Notion 100M+ users · Obsidian ~1.5M — almost everyone just stores; the always-on, automating tier is tiny (our estimate, not a census). If it feels hard, it's because you're at the edge — no beaten path yet. This cohort is the path.

By week 8 — a system you own

Not notes. A working system. Yours.

Not what you might expect

• ✕It's not a list of instructions to blindly follow.
• ✕It's not "how to make money," and not "how to build one tool."
• ✓It is learning to see how others build — then building something real yourself, and showing it to others.

And it doesn't end at week 8. The community keeps meeting — long after.

Be the owner, not the operator

This shift is what you keep — long after the tools change.

Build-with-me, not a course

• ▹You build YOUR project — your real use-case, the group around you.
• ▹Egils & Gianluca help you 1:1 — we personally sit with each of you, look at your setup and get you moving. No one stays stuck.
• ▹Radical slowness — we never go faster than the slowest person in the room.
• ▹Peers on the same journey — people you can actually talk to.
• ▹2 hours live each week — teaching, then hands-on help.

The one thing that decides if you finish

Talking with many of you 1:1 — and reading every one of your sign-up forms — the same word kept coming up: accountability. So we start with a goal.

• ▹Specific & measurable. "Do your best" doesn't move you — "by week 8, ___" does.
• ▹Written down, seen by the group. That's what carries you through the empty days.
• ▹Naming it changes your brain. Put the goal into words and you hand it to the part of you that plans and follows through.

Make your goal measurable

Vague goals don't move you. Name the thing and the number. For example:

We sharpen it together and keep it on the platform — and at the end, a certificate + a system you can proudly show: "I built my own AI second brain."

Why it matters

• ▹It's a virtue. Giving good feedback builds your character as much as it helps the other person.
• ▹It rewires the asker. Put a problem into words — ask, write, share — and it moves from the emotional brain to the prefrontal cortex, where it gets sorted. "Name it to tame it."
• ▹It rewires the giver too. The ones who ask move forward; the ones who comment sharpen their own thinking.

Three channels: the call · the platform · WhatsApp — even an emoji counts.

How to give it

In the call chat (say who it's for), with a raised hand, or on the platform:

• “John — I know a service that does exactly this; for what you're building, worth a test.”
• “John — I ran a local shop and bought a tool like yours: €250 for 3 months. My reason was X, my result was Y. Hope it helps.”

A real number and a real result beats "nice idea." And tell us how you'd like to give and get feedback — we'll build it with you.

The 4-step recipe

Specific beats clever. Honest beats polished.

This is cohort #1 — and it grows

• ▹It doesn't stop at week 8. We keep meeting — a living community.
• ▹More cohorts join a shared community — monthly at first, then more often. Plus real-life meetups.
• ▹Your space stays yours. Your goals, reports and recordings are 100% private to this group — only the parts where we teach a topic get shared.
• ▹When you're ready, share your project to the wider feed — and the next cohort's job is to give you feedback, referrals, intros.

A year from now, the biggest win won't be the materials — it'll be the people.

Show up, help out — win stuff 🎁

What exactly? You'll see 😉 — real prizes and surprise drops throughout the 8 weeks. Just show up and play.